Since the inception of the company in 1900, La Semeuse has always remained true to its place of origin, La Chaux-de-Fonds. The location of this city is essential to create the unique taste of La Semeuse coffee. Roasting at an altitude of 1000 meters allows the bean to grow at a temperature which does not affect the essential aroma or flavors. The atmospheric pressure is lower than the sea, boiling occurs at a lower temperature. This physical property acted favorably on the quality of La Semeuse coffees which are distinguished by their subtle power and lack of bitterness and acidity.